Notes: If you plan on a long cook use Turbinado sugar instead of brown sugar. It won't burn.
Feel free to sub different chilies if you can't find New Mexico chilies but don't use a smoked chili like chipotle if you are using a smoker. Smoked chili+smoked meat=overkill.
I use this mainly for pork but it's a good all purpose seasoning for chicken too. Probably would be good on fish too but fish is kind of gross so I don't really eat it.
1/2 c Turbinado sugar
1/4 c Ancho chili powder
1/2 c hot New Mexico chili powder
1/3 c onion powder
1/3 c garlic powder
1/4 c dried thyme
2 T marjoram
1 T ground coriander
1 T ground cumin
1T ground black pepper
2 t allspice
2 t cinnamon
2 t celery seed
2 t ginger
blend.
rub the butt